Your Buyer Personas – If you look at all these data do you

If you look at all these data, do you see trends? Are there people with certain characteristics who buy certain products or services? Is there any action that most buyers take on their social media or websites before they become customers? Modelling the demographics and behavior of existing customers is the first step in creating meaningful characters. After analyzing the data, talking to your team and interviewing your customers, you are ready to create your characters! You probably have a handful of people, although some highly specialized companies have fewer and some larger companies. Creating shopper personalities helps you better understand what your business has to offer your best customers and helps you create messages that appeal to both customers and potential customers, regardless of the segment of your target group to which they belong. If you talk to similar customers who have different opinions about your brand, you can understand what problems you may not have solved with your products or services. Based on surveys and interviews with your best current customers, you can start by creating an image of your ideal fictitious customer of the future. In today’s digital world, most companies have a lot of data stored in their CRM and email marketing tools, in social media and website analytics, and sometimes even in outdated methods like subscribing to a mailing list in your company. In determining the personality of your customers, you have identified different segments of your customers. Elderly people, who are likely to live on a fixed income, can worry about the cost of their services, so you can send them a message that allows them to add services – such as rakes and lawnmowers – to a total discount of 10% on prices. It can help you define any type of customer you want to contact, so you can create content that’s tailored to your needs. Buyers’ personalities need to include demographic information, such as age, location and gender, as well as behavioural patterns, goals and motivations. Let me guide you through everything you need to know to build your own buyer personality and create content for each of them. You should try to talk to a handful of customers who represent each person and look for a mix of happy and less enthusiastic people. Use your CRM to target different email campaigns at the right clients based on their characteristics and behavior. For busy professionals, simple scheduling is probably a problem, so your marketing messages can mark things like your online calendar, making it easier to make appointments and confirm appointments with your team. Once you’ve entrenched yourself, it’s time to contact your customers to see what they have to say. Customize your website messages to meet the most pressing needs each of your characters has raised during the interviews.