Data Quality Impacts – Once you have good email addresses

Once you have good email addresses in your database, you want them to stay that way. Feedback channel surveys show that even if the primary addresses are only ¼ of a typical B2C list, they generate more than 80 percent of the total number of openings. The best approach is to set up an email verification API to validate new addresses at the time of capture. In this role, he works with his industry colleagues, such as brands, agencies and service providers, to make the interests of the email industry accessible to a wider audience. Regardless of the method used, make sure that you only include real email addresses in your program. Guy strongly supports the intelligent use of customer data to manage responsive email programs. Royal Mail in the UK has published a pre-GDPR report showing that the average cost of contact information for low quality customers is 5.9% of annual revenue. It is important to review all options for capturing email addresses. A good rule of thumb is to take into account the sender’s business cycle – if the average transaction takes place once a quarter, the approval should not be more than twice that period. The best day for e-mail in 2017 is this month.