How do you create a content marketing budget that will stand the test of time, provide a high return on investment and attract new customers? These tips will help you create a budget that maximizes your effectiveness across the board. If you’re in a competitive industry, you’ll probably need to spend more money on content marketing to get the edge you need to get to the top of your niche. However, if you work for a large organization, you’ll have to convince decision makers that the investment in content marketing is worth it. These improvements are an integral part of any successful content marketing strategy, so you need to include them in your content marketing budget. To budget for successful content marketing, you need to realize the value that content marketing can bring to your business. On the other hand, if you want to sell it to your partners, financiers, or senior executives, you need a solid content marketing budget. While most U.S. companies spend only 22-26% of their B2B marketing budgets on content marketing, the most successful companies spend nearly 40%. Michael Brenner is a leading CMO, content and digital marketing influencer, international speaker, author of “Mean People Suck” and “The Content Formula,” and CEO and founder of Marketing Insider Group, a leading content marketing agency. Following these tips will help you make the most of your content marketing budget with a flexible, effective and data-driven strategy. Large companies may have the resources to build their own content marketing team, but it’s often more cost-effective to hire a content marketing agency with a team of experts who are each competent in their niche. As Mark Schmuckler advises, use Google Analytics, social media analytics and email and marketing automation systems to determine which platforms and content types generate the most leads and revenue. This means that the lion’s share of your marketing budget should go to content marketing, not advertising. Investing in content marketing seminars, courses and magazine subscriptions will improve your ability and the ability of your teams to effectively communicate your company’s message. Although content marketing costs 62% less than outbound marketing, it can triple the number of leads. To get this number, you need to determine how much your competitors are likely to have spent on content marketing.
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