The platinum location can be specific to this private school and address issues such as fundraising and budgeting for major capital improvements, planning your building during the school year and designing a modern educational building that meets the needs of parents today. So if you want to offer different types of content to different segments of your audience – because no one wants the same content format over and over again – think about how to target specific types of content to specific groups of people. By identifying these different customers and creating special trips for different groups, you are more likely to be able to deal directly with sensitive issues, build relationships of trust quickly and effectively, and make new perspectives sell even faster. Not only can it give you great SEO juice and experience old content, it can also give you insight into specific areas that are important for your different personalities. Therefore, it is useful to create unique user interfaces on your website that are attractive for each segment of your clientele. Now that you understand who these different segments of your audience are, you can start creating different messages and experiences for them on your website. I have already mentioned a case where unique landing pages on your website can reach different audiences. Take an architectural firm and tell them that you have two different personalities in your commercial work: you work regularly with private schools and non-profit organizations. The easiest way to make sure that each client is on the move is to let them choose the right segment of your site. Create a home page on your site with two separate buttons – one for people interested in any project. When you hear directly from the source, what problems your client solves and why you choose your client over your competitor, you will be able to identify a number of other elements of the client’s personality.