If you have found our ideas in the area of brand strategy and information management and want to get to know you and your marketing or management teams better, we can design a training and development program tailored to your needs. There is a clear distinction between this movement and the goal of the brand, although the most successful companies tend to have both. So you have to ask yourself: do you want to do it? The way to start this transition from marketing to movement is to ask yourself what you really represent as a company. Because, unlike 99.9% of brand marketing, joining a movement makes its message inevitable and memorable. We focus on sharing stimulating experiences that foster high-level conversations about strategy and brand management, and strengthen the marketing community. Is it safe for the brand to launch or serve the movement? No, it is not. On the other hand, creating a movement is a consumer: what is important for “them” and how to deal with “them” to change the world. The Blake Project can help: Send us an email if you want to learn more about our purpose, mission, vision and values, as well as our brand culture workshops. BSI is a division of The Blake Project, a U.S. company dedicated to providing brand consulting services to retailers around the world. The new wave of the movement is led and nurtured by the Millenials, known as the Crusader Generation. Ninety-four percent of them have dedicated themselves to charity, while 77 percent have already dedicated themselves to charity or change. Nike, who has always been sensitive to the nuances of youth culture, knew this very well when “he” decided to join the warm, tense and passionate movements, of which Colin Kepernick is literally the leading figure today. That is why marketing should become a movement. A bold, important step and an end point. Branding Strategy Insider helps managers and marketers create strong brands. And if they do not protect anything, they are probably still involved in a movement, a movement that fights against you. Movements occur when injustice, destruction, threats or overt frustration at missed opportunities become so great that people have no choice but to respond.
Written by Steven Hawke
Steven has over 12 years of internet experience, from design, to programming to internet marketing. It's his background in branding and marketing that led him to the path of protecting his clients reputation online, a specialized field that he has received years of training. When he is not researching the latest online marketing trends, you can find Austin meeting with clients and working to deliver businesses the results they need.