When we run media marketing campaigns, reaching out to our customers, if they are other companies, is not the same as reaching out to consumers: both have different goals, different needs and different objectives. And because B2B marketing and B2C marketing have a lot in common, it’s important to know these 10 differences, whether you’re on one side or the other – or even both – to implement an effective social media marketing strategy. Before you embark on a digital marketing strategy, you need to be clear about which of these models applies to your business, as social media marketing efforts must differ depending on the type of market you’re targeting. In B2B marketing, it will be very helpful to talk about the value and prestige of your company, the features that detail your product, the buying processes, and ultimately rationally demonstrate how your target audience can save time, money and resources by buying your product or service. B2B marketing and B2C marketing have very different target markets: while B2B sells products and services to other companies, B2C focuses on the end consumer. In a nutshell, this means that in B2B marketing we have to carry out social media actions when users connect for business reasons, whereas in B2C marketing we have to do it when users are enjoying their free time. In B2B companies, it’s probably enough to categorize them into small, medium, and large, while in B2C companies there’s much more opportunity to segment them into specific groups based on characteristics such as age, gender, socioeconomic status, preferences or hobbies, and so on. And much of this success is due to the important role of social media marketing, as it has become a tremendous tool for connecting with potential customers, driving engagement and customer service. This is where the importance of B2B and B2C marketing comes into play – two very different types of marketing that you need to be aware of because depending on the audience your products or services are aimed at, you’ll have to choose one or the other. Now that you’ve seen that targeting a business is not the same as targeting a consumer, let’s look at what marketing measures and actions you should take in B2B and B2C businesses. While there are basic guidelines for B2B and B2C marketing, the truth is that every business is different, and there is no better guarantee of success than constantly implementing new actions, testing them, and measuring the results to see what works and what doesn’t. B2B companies should also have a Facebook business page that allows them to build a community, promote industry events and trade shows, and publish industry-related content, all of which can help them position themselves as a benchmark in the industry.