While Google Chrome privacy efforts could have a big impact on the marketing world. According to recent statistics from eMarketer, 85% of U.S. marketers said that improving the use of their data sources was their top priority. Knowing how the data you collect can influence new marketing strategies is key. As you can imagine, Google and Facebook don’t intend to limit their future revenue opportunities with this new cookie change. While many brands are already planning to do the same, it’s critical to develop new and creative ways to invest in a data-first strategy. You can collect GDPR-compliant data to reach your audience without relying on a third party.
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