While Google Chrome privacy efforts could have a big impact on the marketing world. According to recent statistics from eMarketer, 85% of U.S. marketers said that improving the use of their data sources was their top priority. Knowing how the data you collect can influence new marketing strategies is key. As you can imagine, Google and Facebook don’t intend to limit their future revenue opportunities with this new cookie change. While many brands are already planning to do the same, it’s critical to develop new and creative ways to invest in a data-first strategy. You can collect GDPR-compliant data to reach your audience without relying on a third party.
Written by Steven Hawke
Steven has over 12 years of internet experience, from design, to programming to internet marketing. It's his background in branding and marketing that led him to the path of protecting his clients reputation online, a specialized field that he has received years of training. When he is not researching the latest online marketing trends, you can find Austin meeting with clients and working to deliver businesses the results they need.