If there are few comments it is easy to conclude that the

If there are few comments, it is easy to conclude that the business owner had friends who gave 5-star ratings, making the data less informative. And if a product or company has a 5-star rating based on many ratings, consumers may suspect that the ratings are wrong. No matter how good a product or company is, it’s not perfect, and a series of 5-star ratings can lead consumers to question the validity of the rating. Ninety-seven percent of shoppers report that ratings influence their purchasing decisions, and since two products have similar ratings, consumers are more likely to buy the one with the highest ratings. The importance of online reviews and evaluations in terms of sales impact cannot be overemphasized. The table below lists the categories of companies where ratings are most important, as well as the percentage of people who believe ratings are important in making the best decision for each of them. Mirror research has shown that the likelihood of buying products with five or more ratings is surprisingly high, 270% higher than buying a product without a rating. Online ratings are enormously important, but it would be an oversimplification to say that your goal should be a 5-star online rating. In addition, comments and observations from verified buyers carry more weight than anonymous comments. Increasing the number of ratings not only helps people to have more confidence in their ratings, but also in their ratings that more accurately reflect reality. They know that almost any company or product will occasionally receive a bad summary, and they explain it spiritually when they look at the reviews. There are some categories of companies where reviews are more important. Auto repairs, health care, and insurance are business categories in which audience ratings are particularly important. The good news is that any company can take steps to increase its online credit rating from 4.0 to 4.7 stars. This is because people’s responses to online ratings are increasingly differentiated. They have less confidence in 5-star ratings because they seem too good to be true.