As the book “Leadership on the Edge of Chaos” points out

As the book “Leadership on the Edge of Chaos” points out, reducing sales by just 5% can increase your profitability by 25-125%. This means that you have the opportunity to recoup much more of your investment than if you deprived your staff of sales and training tools. Don’t be stingy, hire more than the minimum staff, and do sales training for all your employees to make them want to work for you even more. According to a joint study conducted by RAND Corp. Harvard Medical School and UCLA study of working conditions in the United States, found that the American workplace is physically and mentally demanding, and workers often face unstable schedules. In many ways, there is a mismatch between retailers’ desire to sell value for value and the way they hire and train their employees. But it’s not just the employees that need to be valued, but their training as well. And if you’re too stingy with their training, it will cost you dearly when staff and customers succumb to “five fingers” and you have to give promotional discounts to sell your products. A well-structured retail training program and a culture of continuous learning show that people are highly valued. Many retailers view their employees as a cost, the opposite of an asset. Because they don’t feel valued, they get sick, serve customers poorly, and turnover is high. But if they view their employees, and especially the cost of training them, as an asset, they will want to use them even more. When employees feel they are undervalued and ignored, they leave – and almost always it’s the most valuable employees the company can least afford, in this case the chef. The lower the customer/employee ratio, the better the staff training. This has led to lower customer service in general, and even today retailers around the world are still suffering from it. If they are not trained in how to treat and behave with a stranger, employees don’t feel valued by the company because they are not willing to give their all. We’ve been hearing for years that staff costs are squeezing retailers’ profit margins; hours of operation are being cut as a result. As the first merchandise arrives for the holidays, staffing and training decisions will determine your chances of success.

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Steven has over 12 years of internet experience, from design, to programming to internet marketing. It's his background in branding and marketing that led him to the path of protecting his clients reputation online, a specialized field that he has received years of training. When he is not researching the latest online marketing trends, you can find Austin meeting with clients and working to deliver businesses the results they need.