AdQuick DSP spend tracking gives advertisers detailed

AdQuick DSP spend tracking gives advertisers detailed control over their DOOH ads, allowing them to optimize their campaigns for greater efficiency. Now more than ever, advertisers need to be able to accurately manage their ad spend, analyze the effectiveness of multiple campaign metrics and allocate funds in real time to high-impact placements. With location-based spend control, advertisers can test the effectiveness of their DOOH ads in different types of locations and continually allocate funds to the most effective placements. With Geographic Spend Control, advertisers can analyze campaign performance by market and allocate specific budgets for each market based on these metrics. Geographic Spend Control gives advertisers the ability to set different investment levels for large, differentiated or complex campaigns across multiple markets – all in one step. Our new AdQuick DSP Spend Control gives buyers an unprecedented level of control over their programmatic DOOH campaigns,” said Kate Goldwasser, head of programming at AdQuick. By shifting budgets from low-performing territories to high-performing ones, granular campaign optimization minimizes waste, reduces overall ad spend and increases ROAS. According to Arsalan Nasir, head of product at AdQuick, publisher-specific budget allocation can be one of the most powerful levers for improving campaign performance. Simply click on the Budget tab in Campaign Planning in the DSP user interface, filter by market, vendor, or location type, and enter your desired budget allocation. Advertisers can already view conversion data by geography, publisher and location in AdQuick DSP. However, not all markets are the same for every campaign, and costs in large OOH markets – such as New York, Los Angeles and San Francisco – can be significantly higher than CPMs in medium or smaller markets. Cost control is designed to optimize campaigns in real time. AdQuick DSP offers 73 different types of venues, including bars, gyms, beauty salons, office buildings, supermarkets, pharmacies, airports and more. And now, with publisher cost tracking, you can optimize budget allocation between publishers instantly and in real time. That’s why you were so excited about the new expense tracking features in AdQuick DSP. By testing multiple publishers within a single campaign, advertisers can identify the most effective areas.