The rich and eye-catching color palette of gold black

The rich and eye-catching color palette of gold, black, white and dark brown allows the brand to be used for high-end gifts such as cake boxes, graphic design and in-store signage, or for discreet but practical bread and pastry bags. The brand is a unique fusion of Austrian and Australian pastry chefs, based on the Viennese heritage of Chef Patisseries and “her” hometown of Melbourne. Vienna Patisseries is a unique fusion of traditional European cakes and pastries with a modern Australian twist. Distinctive and forward-looking, the brand is deliberately designed to stand out among both major chains and local bakeries and patisseries in the city and beyond. In particular, the use of strong, repeating geometric shapes laid a solid foundation for Vienna’s unique bakery identity system. We created a simple yet complex pattern that is not only a trademark, but also a very flexible and powerful visual language with strong allusions to Vienna as well as to Melbourne house brands. The result is a modern and sophisticated brand for foodies and those who want to experience Austrian pastries. The brand identity is inspired by the works of Gustav Klimt and the Vienna Secession. With the opening of the new branch in the prestigious Maling Road district, it was the perfect time to substantially modernize the brand. The previous brand was too generic and did not reflect either the high quality of the products or the Viennese heritage of the company. Vienna Patisserie has two locations in Melbourne’s eastern suburbs and plans to open several more in the future. The patisserie is a local favorite and is known far beyond the region. Many people come from all over Melbourne to try their famous cakes and breads. Vienna Patisseries has been operating for five years in a small store in East Q. The Vienna Patisseries chef hails from Austria and has led pastry teams at five-star hotels in Europe and Asia. If you’re developing, launching or managing a brand, we’d love to discuss how we can help you become more successful.

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Steven has over 12 years of internet experience, from design, to programming to internet marketing. It's his background in branding and marketing that led him to the path of protecting his clients reputation online, a specialized field that he has received years of training. When he is not researching the latest online marketing trends, you can find Austin meeting with clients and working to deliver businesses the results they need.