Your Brand | – Brands such as Hallmark have found that

Brands such as Hallmark have found that brand differentiation based on human emotion can lead to a 92% share of the mind. This allowed Arm & Hammer not only to expand into new categories, but also to create a more meaningful multi-purpose brand for its target customers. “Discover” an untapped target group in your category and, by attracting them, increase the sense of community around your brand and people’s interaction with it. If you develop this starting point logically and with strong discipline over time, you will build a consistent and clearly different brand. The old strategy of associating products and services with a well-known celebrity remains a viable option for brand differentiation. The brand “Method” originated from the desire to produce household cleaners that are not harmful. Looking for opportunities to establish partnerships between the brand and countries that support its reputation for service, production, innovation, etc. It belongs to the category “circus”, but this brand has developed a very valuable and differentiated positioning, like everything that is not a circus. This laser approach has made it synonymous with conservative views and politics, making it today the strongest brand associated with these views. While Lulemon finds “his” eternal idea in the spirit of yoga and has created a strong brand of sport and leisure in this concept. They want to be the most accessible brand and have sales channels in the deepest regions of the world. Reconstruction strategies bring consumers and employees back to the successful origin of the brand and show that the founder and the brand are always one. The solution to the “big bang” can come from any brand – TOM is trying to solve the problem of children without shoes.