Andrea: I’ve known John Lee Dumas for a long time – I remember meeting him at a conference about 9 years ago when he first launched EOFire, and I was impressed by his commitment to publishing great content and serving his audience. We just talked about the first three steps on the road to extraordinary success. If you’re ready to finally achieve financial, geographic, and life freedom, the book Shared Path to Extraordinary Success will accompany you every step of the way. In 2012, against the advice of several experts I admired in the online business world, I started a daily podcast called Entrepreneurs On Fire. But what stands out the most is this: we all face doubts and fears on our entrepreneurial journey, but there’s a common path that every entrepreneur I’ve talked to has taken to create their own version of extraordinary success. You don’t have to go that far to create an animation of his avatar, but for an example of how I met Jimmy – his likes and dislikes, his struggles, his greatest hopes and dreams – watch his video here. I see it over and over again: he wants to pick a broad topic because he’s afraid to focus on anything in particular for fear of not reaching enough people. While everyone’s success is different, there is one universal truth: It lies in freedom. The second step is to identify your niche: your specific and particular expertise, which will immediately let your ideal audience know that YOU, as a unique individual, and what you have to offer, is right for them. Once you’ve created your avatar, it’s time to connect with them and have a real conversation. You may feel like taking shortcuts or skipping steps will save you time in the moment, but will ultimately prevent you from achieving the success you deserve, we both know it. If you’re at a crossroads and don’t know whether to go left or right, your avatar will be there to point you in the right direction. Write down the business ideas that appeal to you and that you think the world really needs. I knew there was a void in the daily stories and on-demand audio content sharing conversations with successful entrepreneurs.