Ultimate List – Planning includes scheduling social media

Planning includes scheduling social media updates and content in advance through a social media management platform or other publishing tool. Recording is a way of tagging a social media message to indicate where the user is located or where the message content was created. You can also tag a person in a message or a photo, which creates a link to their social media profile and links to the content. In the context of social media, an algorithm is how a social platform determines what content should be shown to a given user at a given time. Enhanced display is a form of social media advertising in which a brand pays for a social display to be shown to people who no longer follow the brand’s social accounts. Engagement is a measure of the number of people who interact with your social media content. The Hootsuite blog for example, communicates updated content through social media marketing and the use of social tools. A tag is a keyword that is added to a social media message to categorize the content. A feed is an updated list of all new content published from a user’s social media accounts. A geotag is a specific location that is added to a photo, video, or other social media message. User-generated content is content created by ordinary people in social media, not brands. The click rate, or CTR, is a measure of the number of people who view a message, ad or other social media content to learn more, buy or take other actions. A prowler is a person who watches a social media broadcast or belongs to a social media group, but does not engage with the content as a courtesy or in response. A remailer is the exchange of another user’s content in social media. A comment is a form of engagement by which a user responds to your social media message.