An excellent SEO throughout your website, combined with a full and accurate listing in Google My Business, can help your company to reach the top of the local search results. Pictures of the products on your Google My Business list can convince your customers to visit you personally. Regularly check your Google My Business ad for inaccuracies or incomplete information and correct any errors. Learn how to get the most out of your Google My Business ad as a marketing channel. Enter the postcode on your Google My Business profile to place your ad. Google will monitor your business by sending a postcard to the address provided for your business. Claiming and completing your Google My Business ad is a good starting point. The first step is to apply for Google My Business registration, which you can do for free. Google My Business will contain both web and Google comments. This free service creates a website map for your company website and informs you about issues such as broken links and other issues that may affect your search results. With the exception of word of mouth, small and medium sized retailers mention online referrals and business directories as the most important marketing channels to attract new customers and prospects. Google My Business offers are a time investment, but it’s a potentially highly profitable investment. You can also add videos to your Google My Business page, as long as they last less than 30 seconds, are less than 100 MB in size and have a resolution of at least 720p. Every month, there are about 7 billion unique local searches on Google and retailers must do everything they can to get on top of Google’s local search results. To learn more about how you can improve your business by improving your reputation, we invite you to download our key online reputation trends and our CX Management Report.
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