Write down any important information or event that you have discovered during social media monitoring in the “Notes” column of your analytical model of competition and include it in your next review. However, if you prefer to work with data collection and use, download our free social media competitive analysis model and simply start adding the information you are collecting. Before you begin, download the free social media Competitive Intelligence template included at the beginning and end of this article to track your efforts. You can create your own spreadsheet to keep track of all the information you collect in your Social Media Contest analysis. You should review your social media competition analysis on a regular basis to keep it up to date. Bonuses: Get a free, customizable competitor analysis model that makes it easy to assess competitors and identify opportunities for your brand development. So, how do you expect competition and how do you win? Start by analyzing competitive social media. We divide the process of social media competition analysis into four stages, corresponding to each brand. This is one step that you should take in your competitive social media analysis model. Since this is a competitive social media analysis, you also need to see who is at the top of your social media survey results. It’s time to limit the list to three or five brands that you compete with on social media. Hootsuite Streams is a powerful tool that allows you to track keywords, competitors and hashtags on any social network – all from one easy-to-use dashboard.