Search Engine Watch – Exact domain matches are domain names

However, if you look at the keyword “casino bonuses”, about seven or eight sites have the word “casino” in their domain name on the front page, which emphasizes the importance of search in each industry. With longstanding domains that exactly match those in the ranking, such as buybluejeans.com and carinsurancequotesonline.com, Google responded in 2012 with an update to EMD to authorize and filter them. You should be careful if you have an excellent SEO strategy which depends on optimizing the exactly right domain, as this can lead to initial growth, but is also a great risk in the criminal department. Partially matched domain names are a combination of the most important keyword and an unrelated element.

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Steven has over 12 years of internet experience, from design, to programming to internet marketing. It's his background in branding and marketing that led him to the path of protecting his clients reputation online, a specialized field that he has received years of training. When he is not researching the latest online marketing trends, you can find Austin meeting with clients and working to deliver businesses the results they need.