By monitoring your reputation online, you can hire the best people to work with, which in turn will help you increase employee representation and achieve your business goals. A good reputation online can increase your credibility, customer trust and sales, and increase your brand awareness in the community, among partners, influencers, competitors and employees. But as more and more people get to know you and buy from you, there is another part of your business that you cannot neglect: your reputation on the Internet The good reputation on the Internet. The good news that comes from your online reputation can be a message to your online channels. By appearing with people who talk about you and need people like you, you can build loyalty with your current and potential customers and show them that you want the best product or service to help them overcome their weaknesses. This means that about half of all companies still do not consider online reputation as a critical element of their success and do not worry about it every day. According to Nielsen, 83% of customers who buy goods online say they rely on recommendations from friends and family, and social networks play an important role. Without a conscious strategy to protect “his” reputation on the Internet, Buffer could not have been successful. Below are seven specific reasons why your reputation on the Internet is at the top of your list.