Remember United Express – Of course it is difficult if

Of course, it is difficult, if not impossible, to completely control your search results, but there are many key factors that you can focus on to improve your search results over time and thereby affect your reputation. Online reputation is a layered, ever-changing entity that looks different to everyone. An investor might google a company’s stock price. If Google is the process by which people interact with your company online. If you can control search results, you can start to control your company’s reputation. You’ll form an opinion about a few big brands based on what you read in those reviews, search results and self-promotions, and ultimately choose the brand that you think best fits your needs. Reputation analysis examines how online content reflects sentiment toward your brand. What is a good online reputation? A positive online reputation should be the goal of every person or company in 2020. When you look at that first page, you’ll probably pick a few good-looking brands, open a few tabs, and start reading reviews. Today, Google is the number one factor that can really determine your company’s reputation. Website how to improve your reputation They are really looking at you. 65% of consumers trust online search engines more when searching for a business. Remember United Express Flight 3411, where a passenger was dragged off a booked flight? It was a long time ago, but most people will remember it because the incident got a lot of news and social media attention. Search features such as knowledge graphs, data extracts, autosuggestions, carousels and “people are asking too” sections provide a wealth of information without having to click on a link.

Written by

Steven has over 12 years of internet experience, from design, to programming to internet marketing. It's his background in branding and marketing that led him to the path of protecting his clients reputation online, a specialized field that he has received years of training. When he is not researching the latest online marketing trends, you can find Austin meeting with clients and working to deliver businesses the results they need.