Q3 COVID – COVID helped drive record ad revenue for major

COVID helped drive record ad revenue for major tech companies in the third quarter. Facebook, Google and Amazon registered significant revenue growth during and partly as a result of the pandemic. Apple is the only “quartet” company that doesn’t officially report its advertising revenue, though third-party estimates suggest Apple could earn $2 billion in search advertising this year. In addition to product search, Sundar Pichai, Google’s CEO, said in “his” corporate earnings address that YouTube is an “important platform for e-commerce.” “But “he” warned that the channel is still in its infancy. Last week, several tech companies, including Apple, Google, Amazon and Facebook, announced their quarterly results on the same day. The companies announced gross revenues of more than $96 billion, up 37 percent from the previous year. Advertising accounted for most of the “other” revenue in operating income. The company is another big beneficiary of VIDOC’s online stores and was the first port of call for small businesses and other companies that wanted to “sell” during the pandemic. Google reported total sales of just over $46 billion and $37 billion in ad revenue. As a result, Facebook’s widespread StopHateForProfit ad boycott seems to have had little or no effect on the company’s revenue, which rose 22 percent year over year. Facebook earned $21.5 billion in the third quarter, almost 99 percent of which came from ad spending. That one-point increase may not seem like much, but in real terms it equals $14 billion, which is unevenly distributed among the 10 companies. As the U.S. economy has fragmented over time, with both winners and losers, the Internet economy has evolved with a growing concentration of revenue and control over advertising spending. In an earnings press release, Facebook talked about the shift from offline to online shopping. In 2019, the IAB reported that the top 10 Internet companies control about 77% of digital revenue, up from 76% in 2018. In a press release about its results, Facebook said it now has 10 million active advertisers, most of whom are small businesses.

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Steven has over 12 years of internet experience, from design, to programming to internet marketing. It's his background in branding and marketing that led him to the path of protecting his clients reputation online, a specialized field that he has received years of training. When he is not researching the latest online marketing trends, you can find Austin meeting with clients and working to deliver businesses the results they need.