Only a transparent and continuous content marketing

Only a transparent and continuous content marketing strategy will produce results that can take you beyond the mundane into the realm of thought leadership. Strategies that eschew ongoing content marketing in favor of campaigns and other one-time activities are doomed to fail. Because ongoing content marketing is the most cost-effective strategy you can implement, the return on investment is huge. Michael Brenner is a leading CMO, an influential figure in content marketing and digital marketing, an international speaker, author of “Mean People Suck” and “The Content Formula,” and CEO and founder of Marketing Insider Group, a leading content marketing agency. Here’s how your marketing strategy can avoid this major cause of content marketing failure. This is why evergreen content marketing always wins: every piece of content is a test. Evergreen content marketing also gives you the ability to tailor your content to your customers’ needs. We simply use content analytics to find our target customers’ questions, the keywords they use in their search queries, and write, speak and produce video content that answers their questions, solves their problems and serves as a source of thought leadership. As the competition in content marketing gets tougher and tougher, you can’t afford to have a not-so-subtle strategy. Today, Michael helps create effective content marketing programs for leading brands and startups. The Marketing Insider Group offers content marketing seminars and content development services. As the Metia team has found, when brands base their campaigns on content strategy, two things can happen – both leading to lost sales. Every day, people are looking for answers to content marketing questions. With only five years in business and a small team, we’ve used our consistent marketing to rank number one on Google for our target keywords, get a million visitors and acquire many repeat customers, ranging from Fortune 500 companies to startups like us. Although most small B2B companies use content marketing, most of them fail completely.