By following these tips you will greatly increase the

By following these tips, you will greatly increase the success of your own employee advocacy program while adapting your content marketing strategy to the new online reality. By harnessing your employees’ natural enthusiasm through advocacy, you allow them to share their thoughts and feelings about the content they create or believe in and share. When employees themselves become online brand advocates, it creates a new channel for content delivery and therefore a more authentic and real brand experience. It’s a simple fact: Content shared by employees provides 8 times more engagement than content shared on brand channels, as the Social Selling Guide claims. One of the biggest barriers to online sharing by employees is that they don’t have pre-approved content at their fingertips that they can put online. They face privacy laws, social media algorithms and a general public distrust of sponsored content. A content library of high-quality images, videos and graphics can remove this barrier and allow employees to regularly share content or create their own content from existing content. It’s just more authentic, more real. And it doesn’t go unnoticed by social media algorithms that are designed to promote individual content and hide corporate content. What does that mean? It means that companies that want to succeed in online content marketing have to adapt. For many companies, the same obstacles arise when it comes to reaching their desired audience online with fresh content. It’s an open secret: For many companies, content marketing no longer works. That’s why it’s important to educate and explain why employee advocacy is so important and how they can be thought-leaders, benefiting their professional brand online and the company. In 2014, “he” founded Sociabble, a company specializing in providing the best mobile enterprise solutions for internal communications, advocacy and employee engagement. Marketing Insider Group offers content marketing workshops and content development services. Michael Brenner, CEO of Marketing Insider Group, explains, “It’s getting harder and harder to reach people organically through social media. In short, it should be fun! Add some friendly competition, reward top performers for actively sharing content, award badges and ratings to people who have achieved certain goals.