Kevin George is director of marketing at Email Uplers one of the fastest growing custom email design and coding companies. He specializes in creating professional email templates, PSD to HTML conversions and free responsive HTML email templates. It also offers email automation, campaign management, integration and data migration services. For example, based on a customer’s previous purchases, you’ll get an email with offers on relevant products. Take a look at this example of an email template where a dynamic image block and CTA button were used to personalize the email to two different segments based on gender. If a user recently purchased a cell phone from Amazon, they will receive another email with suggestions for matching accessories for their phone. Now that you understand the data collection strategy, let’s look at how you can use this information to hyper-personalize emails. With this combined information, the CRM or ESP tool will trigger an email to promote the right products at the right time. If you’re sending out emails to promote sports accessories, it’s a good idea to use real pictures of people using those products.