New Study – Part of this situation is of course related

Part of this situation is, of course, related to network connectivity and capacity – many users in these markets have restrictive data plans that may limit their ability to take full advantage of social media tools and applications. As you can see here, in a new Pew Research report, direct messaging far outweighs the spread of social media in emerging markets, where the next billions of social application users will come from. If you’ve ever wondered why social networks keep adding messaging tools and focus on direct communication, take a look at this chart. The trends here indicate that message switching is totally effective, and you can probably expect this trend to continue in new regions. Tools such as chatbots and applications such as WhatsApp could be the key to this expansion, and it is worth considering how they could be integrated into your broader digital strategy. If you had any doubts about the future of digital interaction, these results are likely to show that messaging is the right way to go. For brands, this means that messaging is a key area to explore, especially if you want to enter new markets. But on the other hand, the figures show that they continue to take photos and videos and send them by message. This trend is also increasingly evident in Western markets.