New Music Licensing – YouTube recently said it brought in

YouTube recently said it brought in more than $4 billion to the music industry last year, and Facebook announced an expanded partnership with Spotify allowing users to share and listen to entire songs directly on Facebook. Snapchat already has several “Sounds” categories, such as “Mood,” “New Artists” and “Love,” which it now plans to expand to maximize music use. Will this lead to music taking up more space on Snaps? It’s hard to say, but with the popularity of its TikTok-like “Spotlight” option, Snap can better target key usage trends, which could favor engagement. Most of the most viewed videos on YouTube are music videos, and as mentioned above, the app, along with TikTok, influences all new music trends, with musicians naming and editing their tracks to get maximum attention. This option is a kind of reaction to the growing popularity of TikTok, which is essentially connected to the music and sounds that fuel many of the trends in the app. Snapchat launched Sounds late last year after a year of negotiations with various music publishers. Sounds allows users to add music from a selected music catalog to their snapshots before or after they are recorded. Snapchat also says it plans to expand curated “playlists” in Sounds to help users find the right music for them. Snapchat also wants to expand the “playlists” in Sounds to help Snapchat users find audio content for their snapshots. That’s why all the apps have been focused on music. At launch, Snapchat was already offering audio clips from artists Warner and Sony, and now Universal has been added to the list. And it’s clear that music can play an important role in boosting engagement on the platform. According to Next Reality, the deal with UMG will also allow more AR lenses associated with UMG artists to appear on the app’s carousel as part of broader promotions. This option will give you more options to manage and maintain your presence on the site.