Now the question is how to make your content accessible to everyone. There are some simple steps you can take to improve the accessibility of your digital content when posting on social media. In this article, you’ll learn what digital accessibility is, why it’s important and how to make your content more accessible to everyone. Whether it’s a YouTube video or a one-minute video on TikTok, your video content should be captioned to make it accessible to the hearing impaired or those watching without sound. “Build accessibility into the content creation process and make sure content managers and brand leaders understand the importance of creating accessible content. Daniel Nocon, a member of my team, helped me behind the scenes to make sure my content was accessible to my community across all platforms. Simply put, digital accessibility is about making sure your content is accessible to everyone. And that’s something online content creators should keep in mind if they want their brand to be inclusive. Digital accessibility is key if you want to engage all of your subscribers in the conversation and ensure that no one is excluded because of their physical or cognitive abilities. If your content is inaccessible, you risk alienating potential audiences, which will hurt your brand in the long run. See how much easier it is to read? It’s also more useful for visually impaired people who use screen readers to consume content. “Implementing digital accessibility can have a positive impact on brand reputation by promoting awareness and best practices. Before sending you to work on your digital accessibility, here’s the last piece of advice I received from Alexa. You also need to consider their preferences and make your content accessible enough for them to like it. So it’s not just a matter of whether someone can consume your content.
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