If you’re just starting to develop a content marketing strategy or trying to refine an existing one, focus on the types of content that meet your tactical and identity needs – content that helps you rank and reach your core audience while contributing to the integrity and relevance of your brand. Not only does email help empower every piece of content you create by giving you a broader platform to distribute, but it also helps you tailor content to the right audience. When you create a portal for your content, you’re essentially asking people to fill out a form and provide their information in exchange for that great content. There’s no denying the importance of social media content. They’re essential for expanding your reach and building as wide an audience as possible. Want even more benefits? Consider integrating internal research so that it supports your lead generation efforts in addition to your content creation efforts. Short content is succinct and to the point, so it’s a great way to get a coveted “featured snippet” or generate traffic for a frequently requested search query. Creating such authoritative, well-researched content takes time, but it can pay off by increasing your brand’s authority in the industry and attracting quality customers. Use email marketing automation software to segment your contacts and send content that is more likely to convert. Try to keep each blog post under 2,000 words, but try to include long-form content such as application guides and in-depth analysis to increase effectiveness. In-house research (reports and studies) is content your audience can’t get anywhere else. It’s important to create high-quality content with unique and useful tips. Also, be sure to keep an eye on analytics to see what content options work best at different stages of the funnel. There’s a lot of talk about content marketing these days. You probably already know that content marketing can do a lot of good for your business. You need to make sure that you can show specific statistics and results because that information is great for showing other people the opportunities that come from using your services.