Google’s marketing platform is based on the integration of Google Analytics 360 Suite and DoubleClick Advertiser products. We will learn more about the Google Marketing platform and Display & Video 360 in Google Marketing Live. The Google Marketing Platform provides tools to facilitate collaboration and knowledge sharing to help implement this customer-centric marketing approach. We also use the Google marketing platform to make changes to some of our advertising products. Through the Google marketing platform, we offer ways to better align our products. The Google Marketing Platform also supports the integration of over 100 integrations with exchanges, analysts and other technology providers. That’s why we promote the Google Marketing Platform. We are committed to developing solutions that help you achieve your marketing goals, while meeting the high expectations of consumers in terms of privacy, transparency and control. Display & Video 360 combines the features of our promotional products: Double-click on Bid Manager, Campaign Manager, Studio and Public Center. To cope with these new realities, marketers need tools that allow them to easily achieve better results while maintaining confidentiality. Display & Video 360 allows you to run consistent campaigns in one place, increase efficiency and help your team work together. Our Adidas teams work together in an environment where we can see the ideas of the audience, what we do, where we do it, how we do it, how we do it, how we do it, how we do it, how we do it, how we do it, how we do it, how we do it, how it works and how we can make changes in near real time.
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