Registration date changed to October 21, 2020 Added possibility to assign custom dimensions and measurements to the correct name of the product parameter. EWC GA4 Parameters Description id_id_item or id_promotion Identification, printing or promotion of a product. id_item name or id_promotion Product name, printout, or promotion. You can also assign custom sizes and dimensions defined by a product to the names of the corresponding product parameters. of a product or print. element_ variant or print. Product quantity or printout. item_brand Product brand or printout. position index or creative_slot Index of a printout or part of a promotion. CEE Products -> GA4 Items custom variable template – a variable template for Google Tag Manager community template gallery. creative_name Promoter name. October 17, 2020 First publication.