At Return Path, we have developed our own scoring system, the Sender Score, which evaluates reputation criteria similar to those that mailbox providers assess to give senders a measure of how they experience themselves and their messages. Unfortunately, every marketer’s mailbox provider has their own calculation of the reputation of the secret sender of incoming emails. The best day of 2017 in terms of emails comes this month. Patty Atwater is the director of Return Path Content Marketing. The video via e-mail is not new. 2019 was sent a long time ago. Last year alone, spammers sent over 600 billion emails. Go to her on LinkedIn.
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