” Aaron – Is your answer related to your brand strategy

What started with a simple merchandising project made the owner “sister” believe that it was the basis for a visual redesign of the brand. Remember my warning to take a break before going to the Creative Director to talk about redesigning your content? As you breathe, answer these three questions. A note to content sellers, strategists and authors: if you want a good design, you can’t make a mention of “reductive, crushing or bad”. I talked to Aaron Sechrist, also known as okPANTS, graphic designer and brand developer from Cleveland, Ohio, who has worked with brands like Disney, McDonald’s, Smithsonian Institution, Red Bull and the Rock and Roll Hall of Fame and Museum, to name a few. “I’m good at preparing customers to understand in their heads what they want, what they like, and then send those comments to a design direction,” “he” says. When it comes to pulling the trigger in this restyling, you have solid answers, you have a good relationship with your creative team, you have an open mind and you dive into it. After answering the three questions, it’s time to talk to your art director and your team. Note to designers: If you’re tempted to criticize another designer’s work, think of Aaron’s reluctance to criticize. Before looking at how you can be sure that your project falls into the category of “doing good”, let’s look at a dramatic example of a reform that went wrong. I was on the side of the suggestions and beneficiaries of these scenarios, and I saw the torment that occurs when apparently simple changes in the visual image of the brand go wrong.