Customer Success – Regardless of the category you are

Regardless of the category you are trying to create, you must deliver the desired results to your customers, and you must do so with your product, not just by focusing on your customers’ success. That’s why we decided to organize the Pulse conference, a micro-brand we still run today that has become synonymous with success for the Gainsight community and enlightened leadership. But in hindsight, there are five things we have done to create the category of success for our clients. Customer success is now an autonomous community, and we see that Pulse’s audience has a much greater thirst for product-related content at our events. Like many of you who are reading this, we dreamed of being a great successful technology company, but to do so, we had to create a new category of company. The decision to separate the more community brand from the technology was inevitably motivated, but also forward-looking: the community had to grow, whether it bought Gainsight or not. So you create a product category – what will your name be? Names are important, so it’s a difficult case. One of our biggest benefits has been the strong alignment between our product teams and the successful teams of our customers. Customers have more influence, and technology has enabled companies like G2 and TrustRadius to offer these customers a way to review categories and brand. Instead, I read this article and found Gainsight mentioned at the same time as the creator of categories like Drift, Slack and HubSpot. Five strategies to create a category 1 product. If you’re thinking about creating categories, you’ve already thought about it, there are no customers. At that time, there was a position called Customer Success Manager. Our values are the foundation of who we are and how we work with each other, with our customers and with our community. With their two to two analysis and expert analysis, these companies have created very successful companies that advise companies on product positioning, nomenclature and overall strategy.