Creating trust and truth, underpinned by the need to create and connect audiences into differentiated digital and physical content experiences, in the context of our customers’ shrinking patience for broken communication, is the future of content and marketing. Robert’s third book, Killer Marketing, co-authored with Joe Pulizzi, has been called “the book that rewrites the rules of marketing.” His second book, Experience: The Seventh Era of Marketing, became a bestseller and has been described as “a treatise and a call for marketers to embrace business innovation in the 21st century.” Robert’s first book, Content Marketing Management, spent two weeks in the top ten marketing books on Amazon.com and is widely considered a “textbook” of the content marketing process. While we have much to discuss beyond corporate marketing and content marketing, we must recognize this breakdown as a direct and purposeful way to help shape the future of marketing. He has advised global brands such as Capital One, NASA, Dell, McCormick Spices, Hewlett Packard, Microsoft and the Bill & Melinda Gates Foundation on content and marketing strategy. Recognizing the impact of these disruptions will help you develop your strategies to prepare for the future of content and marketing. But this time, oddly enough, content and marketing strategy as a practice is becoming more valuable and useful to businesses. When you see Salesforce, a B2B company, invest millions of dollars to turn its Dreamforce conference into a B2B streaming service that competes with Netflix or Amazon Prime, you realize how important the digital content experience is.