Content | – Amy Woods is the founder of Content 10x

Amy Woods is the founder of Content 10x a creative agency that helps companies, entrepreneurs, influencers and thought leaders maximize their audiences by repurposing their original content. For Amy Woods, founder of creative agency Content 10x, creating quality content is a matter of public discovery, credibility and trust. With creative content and a platform-oriented approach, Woods says, you can avoid sounding like a broken record. To determine what content to create, you must first understand your audience. Rethinking content means finding different ways to communicate with your audience through different formats. Start by redirecting content one channel at a time, and introduce other channels over time. Amy is one of the top speakers on podcast traffic, podcast, live content, live conversion agency, live retail and entrepreneurship summits. Step 2: Make sure your process is easy to repeat for every piece of content you create. The end result: your audience is likely to consume your content differently. At first glance, the content conversion process can seem overwhelming. Step 4: Don’t create new content until you’ve replaced the first. This means finding your core message in a single piece of content and communicating it across all channels. When it comes to scalable content, you won’t have to consider time constraints. And when creating content for all those channels, you satisfy all three points above. A good starting point is to use existing content that is always relevant and up-to-date. Reusing content does not mean copying and pasting content from one format to another.