Stories | Branding – If history is a bad example it’s

If history is a bad example, it’s because we, as brand leaders, have little control over the order in which people experience these memorable moments. There is no common thread or line in how people experience the memorable moments that shape the brand. A brand can be continually shaped by a clear strategy that is experienced through the accumulation of memorable moments over time. It is this accumulation of memorable moments that continually shapes the brand. If you find our expertise in strategy and brand management and want to deepen your marketing or management teams, we can design a customized training and development program for you. A brand is shaped by the accumulation of memorable moments over time. These are all moments that we live in connection with the brand. Some of them are memorable if they are well-targeted to our target audience. While this technique is great for stimulating creative thinking and new ways of looking at things, it’s probably not the best way to build a brand if you want people to give it meaning. If you insist on presenting your brand as a story, remember that people probably won’t read it in the order you wrote it. At The Blake Project, we help our clients around the world at every stage of their development redefine and articulate what makes them competitive in critical times of change, through online strategy workshops and comprehensive engagements. We focus on sharing interesting ideas, promoting in-depth dialogue about strategy and brand management, and strengthening the trading community. In this way, a great story is truly a story made up of a series of memorable moments that, while living in a series, create history. A story is not really a memorable story, but rather a series of moments that make up its core. BSI is a division of The Blake Project, an American brand consulting firm serving marketers worldwide. Let’s be as clear as possible: A brand is not a story.