As a content marketer, you want people to click on your games. If you want your readers to click on your headlines, please provide proof. Sometimes I write the title before I write the design and content. When people return to their search results, search engines consider this first click as the interval between search and discovery. Thus, readers click on their headlines compared to other competitors. This will help the reader decide whether to click and continue reading. This may seem obvious, but it is simply impossible without effective headings. In other cases, I draw and write the content first. Bonuses: Download a free guide that shows you how to increase your social media involvement through better audience research, more customers and easy-to-use Hootsuite social media software. Write one of these terms on the note, give it to people with similar ideas, and then ask them to write an interpretation. And if you write correctly, the reader will want more. Then write a few headings based on the article. They will stop and start instead of clicking and reading. The bait titles are made up of words and symbols that make you curious.