B2B Marketing – While we love sharing customer success

While we love sharing customer success stories and creating business cases with Bizible leads, we know that many marketers are looking for a more complete picture of the potential financial value of an investment in attribution software. With Bizible’s automation, marketing teams were able to generate 15% more qualified leads and millions of dollars in additional projects and revenue while saving time. So, what did they find – what is the return on investment in modern B2B marketing attribution? Forrester found that the ROI is nearly 4 times that of Bizible and the return on investment is less than a year. Today there is B2B marketing attribution software that can understand the entire B2B buyer journey and link B2B marketing to the pipeline and revenue. Fortunately, today we have access to the marketing attribution software we need to clearly see which channels, content and campaigns are working and which are not. Ultimately, it’s no surprise that so many B2B marketers view Bizible as part of their professional success. As marketing teams evolve and better understand their approach to customers, there is nothing more valuable than information that helps align that approach for maximum impact and ROI. Flying blind can be exciting, but there comes a time when every marketer and marketing team must prepare for what awaits them. Bizible is now claiming leadership as part of the Adobe Experience Cloud, where you can use built-in integrations with Marketo Engage and other Adobe software. Thanks to Forrester’s new TEI study on Bizible, marketers have a powerful new way to communicate this value to stakeholders and budget managers in their organization. We see this every day with our Bizible clients, and when we work with potential clients to build financial business cases for Bizible, we regularly present ROI numbers that are more compelling than you can find for any other software. Given this big picture, we can count on optimizing our marketing mix at every stage of the buying process to generate business. About ten seconds after we started using one-touch attribution, we realized its limitations in B2B marketing. Over time, Bizible has become the leading attribution solution for B2B marketers.