Animation | Vyond – Using animation can be a great way to

Using animation can be a great way to break down our unspoken gender biases by empowering hidden women to perform and play leadership roles. We heard from Vyond’s creator, Kesley Hoppe who touched on the issue of acting on the front lines with training videos adapted to non-Western contexts. To learn more, we spoke with Kelsey by phone and asked “her” how “she” represents diversity in Vyond’s safety and risk management training videos. In the entertainment industry, the movement for representation has peaked in recent years, and Hollywood is looking to meet that demand by bringing a variety of stories to the screen. “We have to show or portray certain things in all of our work to represent ethnic and gender diversity,” “he” said. “We asked the client to provide images of “his” offices and the tools “he” uses in different places, and then created them in PowerPoint to import into Vyond. Talking with Kelsey, we got an idea of how Safer Edge approaches cultural contextualization with Vyond. While creating your own personas can be time-consuming, it helps to better contextualize the video within the culture it represents. “We didn’t want something in the video that wasn’t there in the real world. Give women the opportunity to perform and play leadership roles. People who watch our videos, especially non-native speakers, often tell us how helpful they find them. This could not be further from the truth, especially in countries where women who prefer to hide their faces are leaders in politics and activism.