ArtistOfTheSummer | Sprout – Using Sprout Social Listening

Using Sprout Social Listening the radio station collected millions of messages in nine rounds of voting, measured voting results and converted social engagement into growth for every platform and brand touchpoint. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform designed to work online. This is a great example of how brands can use social listening to understand competitive, general events, in this case, the Top 40. They met the channel requirements in Sprout’s social listening, so all social media posts were automatically recorded. Create, manage and analyze your social media success strategy with Sprout Social. Download the Sprout Social app for iOS devices from the Apple App Store. Download the Sprout Social app for Android from the Google Play Store. Online fandoms are known as very passionate groups, and in social media, passion often turns into passion. Nine rounds of social auditions were used to narrow down the candidates.