Anthony Miyazaki – But I think the biggest change – apart

But I think the biggest change – apart from the new platforms and the growth of social media – has been the transfer of power from the brand to the public. As director of the marketing and logistics department at Florida International University’s School of Business, he provides the next generation with the tools they need to succeed in marketing and public relations. When the public starts pointing the Coca-Cola brand in one direction, it’s not easy for the company to take its brand back where it belongs. If you build a brand that people can trust, they can trust that the brand is innovative. Miyazaki, you’ve been teaching marketing for 20 years. Recently, he has talked to reputation.com about the changes he’s experienced in marketing over the years and what marketers expect for the future – and what they need to be prepared for. They want your product, they love your product, they like you, they like what you stand for, and they are more willing to work with you through the increasing pain as you develop your customer service. Well, you may be a social media or SEO expert, but you probably won’t be the same global expert you were 20 years ago. And when that happens, you won’t be able to satisfy that audience so easily, which means you’ll have to spend more effort, time or money – or all of the above – to satisfy those people. I keep one foot in teaching, but I work with people in the industry on consulting projects. When people go and want more – it’s good marketing. It’s important that the people in these management positions stay informed of what’s going on. But with social media and third-party evaluations, it seems that a company can be bankrupted by a few dissatisfied but noisy customers. Today, some still claim that we cannot measure the return on investment in relation to the social, which is ridiculous. And if they teach from a book, they probably teach something that is two or three years old.