A strong revenue management team creates a clear process with clearly defined success criteria and holds teams accountable. A systematic sales element allows sales teams to track progress and repeat successes, knowing which actions are working for customers and which are wasting salespeople’s time. The operations department must not only define an effective process and develop strategies, but also execute that process and adjust it regularly to make sure it continues to work for the company. Rev ops coordinates all teams and departments to streamline and execute the process, ultimately eliminating duplication so that the entire company benefits, not just one team. Revenue funnel visibility to understand the customer journey is a necessary part of operational strategy. When processes break down and become a Frankenstein created by different teams focused solely on their own tasks, duplication occurs. Operations makes an organization’s actions purposeful, which means there is data, strategy and processes behind them. Both sales and revenue operations are measured by the revenue they generate. To improve the sales process, they need to know what works, what doesn’t, and at what point people give up. Revenue operations are internal operations of the sales organization. Many companies suffer from problems with a complete or too frequent disconnect between marketing and sales. Operations teams traditionally rely on basic territory and account planning to determine initial priorities, but most organizations have no real prioritization strategy beyond that initial plan. There are several tools that allow operations to consistently track progress, implement processes and execute strategy, the most important of which is CRM. Several teams work directly with sales: sales enablement, customer success and marketing. The enemy of operations is poorly defined or poorly implemented processes.