Your Senior Living – With input from residents family

With input from residents, family members, donors and staff, the necessary information is available to provide residents with the exceptional care and experiences they deserve and to compete in an increasingly saturated senior living market. In addition to gathering information, there are digital tools to help your facilities, staff and residents cope with the challenges of the Covid 19 pandemic, which I detailed in my article on senior living at McKnight. One of the most unique aspects of asking for comments for the senior living community is that most of the people who read your comments are not the ones asking for attention. Asking for everyone’s opinion – residents, families, donors and staff – gives the audience and potential residents a complete picture of the experience you offer in your community. Many recent positive reviews on sites where people are looking for care help them find and choose their business over others. A good level of recent reviews not only increases your credibility with those seeking care, but also helps you get a higher score in local surveys: an average score of 4.5 stars from 60 recent reviews is usually higher than a 5-star score from the previous two. Getting ratings is the cornerstone of creating a healthy online presence that will help you attract and retain residents and keep your organization performing at a higher level. Online reviews and feedback from residents, family members, caregivers and staff are an important part of the decision-making process. While retirement provisions face unique challenges when it comes to soliciting feedback, a well-planned strategy can help you succeed. In most cases, older communities with a high average rating and a good rating are given preference over those who don’t have one. In fact, 82% of people seeking elder care online are adult children or other relatives of potential residents. Feedback from your employees can help you improve your care workplaces like Glassdoor and provide an enjoyable and engaging work environment – which ultimately improves the resident experience. With that in mind, it’s important to get feedback not only from residents, but also from caregivers and family members. Unfortunately, Covid-19’s current limitations in terms of social distance, personal visits and tours are challenging. Therefore, prospective residents and their families must rely primarily on the information they find online when making a decision. The opinions of satisfied residents are important, but don’t forget another important target group: decision makers.