With that in mind it’s no surprise that our review of the

With that in mind, it’s no surprise that our review of the best times to post on social media revealed many notable changes in the data for 2021, with growing and diverse engagement across all platforms and industries. We worked closely with our data analytics team to examine the results and trends of Sprout Socials’ 20,000+ customers’ social media usage over the past year to understand when their content was shared most and least frequently, by platform and industry. Our data shows that social media audiences responded to these efforts, with strong engagement throughout the week, especially on Facebook and Instagram. Like the travel industry, hotels and hotel brands faced unexpected challenges and were forced to completely rethink their approach to social media content and marketing in 2020. In addition to analyzing the best posting times for all accounts on the major social platforms, we also analyzed how engagement changes between sectors, between networks and throughout the week. This made it an ideal platform for social media audiences on blockchain to find and share new passions. Brands can use social listening to stay on top of these evolving trends. While some networks like Instagram saw infrequent activity in this area in our 2019 data, we saw much more consistent engagement in 2020 as domestic audiences relied on online sources to stay informed and find answers to their questions about the COVID 19 pandemic. Given that Facebook is the most prevalent social media platform in the world, it is not surprising that engagement in 2020 was virtually 24/7. This means that customer service strategy is especially important for the platform, as is the shift from answering individual questions to proactively improving the overall customer experience through social listening and voice analysis of customer data. The three nonprofit social media account platforms we studied showed high engagement during normal business hours in the U.S. Compared to the other social media platforms we studied, the likelihood of your content on LinkedIn being seen during the weekend declines more than during the week. Brands and their customers alike are constantly adapting their online activities, leading to new patterns of interaction and engagement on social media. While Facebook also has a large global audience, engagement with morning media accounts has been particularly high in the U.S., perhaps reflecting the tendency of audiences to connect for longer and more unique periods during the day, as opposed to short visits during the day. Individual financial brands need to think carefully about how best to keep in touch with their customers while following the social media rules that are important to the industry. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only universal social media management platform designed specifically for connections.