After national headlines about the Tidal Capsule Challenge late last week, the company issued a public press statement in which Rob Gronkowski of The New England Patriots prevented the counterfeiting of detergent packaging. Last year, U.S. venom centers reported that more than 10,500 children under the age of five were exposed to the capsules. Since 2012, according to the American Association of Poison Control Centers, eight deaths of children under five have been reported. In the same year, approximately 220 adolescents were exposed to the capsules, and approximately 25 per cent of those cases were deliberate, according to the American Association of Poison Control Centers. To report a detergent capsule exposure, call the National Hotline at 1-800-222-1222 or send a text message to VENO at 797979 to register the number on your phone. Video clips circulating on social networking sites now show children chewing pods with coloured liquid detergents. Children and teenagers can inhale liquids in their lungs or get sick when they drink them – they have changes in blood pressure and heart rate, lose consciousness or convulse. “They are really taking risks. And for what purpose? Alfred Aleguas, CEO of the Florida Poison Control Information Center in Tampa, told the Washington Post last week. The expert admitted that babies are prone to exploitation, but was surprised how many older children and teenagers put packages in their mouths. Several years ago, the U.S. Consumer Product Safety Commission warned parents about the need to pack liquid detergents. Last year, the College of Humor released a video called “Don’t Eat Laundry Pods. The agency said the capsules – colorful, mild and odorful – are attractive to young children but contain “a highly concentrated toxic detergent,” which can be harmful. Children exposed to the capsules have been hospitalized due to vomiting, breathing difficulties and loss of consciousness. “Did many people say how stupid I was or how I’d like to do it”? Mark Pagan, 19, who said “he” was ready to do it, told CBS News last week. Detergent packaging is two potential problems, “he” said.