Vertical Leap Check – Browse our marketing blog content

Browse our marketing blog content archive to learn how to use data to find content ideas, how to best promote your content on social platforms, and other helpful tips. How do you measure content effectiveness in the awareness, engagement and conversion stages of Google Analytics Search Console and other popular analytics tools? Learn some ways to measure the ROI of your marketing content, including sales, leads, conversions, traffic, search rankings and social engagement. Five strategies for combining content marketing and PPC to increase SERP visibility, generate more leads and attract more mobile users. All the important information, tips and insights from content marketing and content marketing experts about this year’s content marketing world that marketers should take with them. Given Google’s priority on mobile content in search results, creating mobile content has never been more important. Three things are REALLY important in search marketing right now and how you can use free tools to identify and improve poorly performing content. Meet our great content marketing team, including the best tips they’ve ever had and what they do when they’re having a bad day. In this free workshop, we’ll show you how to search for keywords, identify gaps in your content, increase the authority of your site and create a content calendar. Our SEO experts will advise you on how to check the quality of your content and make sure it meets Google’s E-A-T guidelines, as well as introduce you to some of our favorite tools. How to identify opportunities that can be used to improve existing content or create new content that focuses on the keywords people are searching for. Learn how to use SERPs and competitors to create new content ideas, find new ways to find frequently asked questions, and learn some creative brainstorming techniques. Here are some practical examples of how to use Google Trends for strategic SEO, content planning and technical SEO. Google Discover is a customizable content discovery platform. Four top reasons to update old content, plus a step-by-step guide on how to choose which content to update at the best price.

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Steven has over 12 years of internet experience, from design, to programming to internet marketing. It's his background in branding and marketing that led him to the path of protecting his clients reputation online, a specialized field that he has received years of training. When he is not researching the latest online marketing trends, you can find Austin meeting with clients and working to deliver businesses the results they need.