Unique Ways – For example some brands spend most of their

For example, some brands spend most of their marketing budget on paid traffic, while others prefer to focus on organic and inbound opportunities such as blog posts and emails. Invest in an influencer marketing strategy by asking micro- or nano-influencers to share your products, services and content and spread the word about your brand to their subscribers. Mark Schenker of The Glorious Company, a copywriting and content marketing agency, uses an article campaign to get valuable backlinks to his site. He uses a site like Buzzsumo to find out what his competitors are talking about and then creates content that brings his own voice into the conversation. In addition to general Facebook posts, he joins one or more groups to connect with a new audience of potential site visitors. More and more visitors are searching with voice assistants like Alexa. Make sure your keywords and content strategy are optimized for voice search. Give new life – and search potential – to existing posts by updating old content with new keywords and links and more relevant information.

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Steven has over 12 years of internet experience, from design, to programming to internet marketing. It's his background in branding and marketing that led him to the path of protecting his clients reputation online, a specialized field that he has received years of training. When he is not researching the latest online marketing trends, you can find Austin meeting with clients and working to deliver businesses the results they need.