For example, some brands spend most of their marketing budget on paid traffic, while others prefer to focus on organic and inbound opportunities such as blog posts and emails. Invest in an influencer marketing strategy by asking micro- or nano-influencers to share your products, services and content and spread the word about your brand to their subscribers. Mark Schenker of The Glorious Company, a copywriting and content marketing agency, uses an article campaign to get valuable backlinks to his site. He uses a site like Buzzsumo to find out what his competitors are talking about and then creates content that brings his own voice into the conversation. In addition to general Facebook posts, he joins one or more groups to connect with a new audience of potential site visitors. More and more visitors are searching with voice assistants like Alexa. Make sure your keywords and content strategy are optimized for voice search. Give new life – and search potential – to existing posts by updating old content with new keywords and links and more relevant information.