By tracking the most important Snapchat ing the latest Snapchat business statistics and discovering interesting facts about the media platform, you can take your media marketing strategy to the next level. Snapchat 2020 statistics show that most snapchatters connect to the media platform for social purposes, not for news. According to statistics collected by Snapchat in 2019, Snapchat is the second most visited media platform per day. If you are not sure if Snapchat is the right media platform for your business, it may be helpful to learn some Snapchat statistics. If your brand plans to use Snapchat for your business, you should definitely include Snapchat statistics in your media plan. These Snapchat statistics show that users stay in touch with the media platform and log in regularly. According to general Snapchat user statistics collected in 2020, 61% of Snapchat users identify themselves as women. The latest Snapchat statistics also shows that this media platform is popular for games. Worldwide, Snapchat remains a popular media platform for both Millennials and Gen Zs. Bonuses: Download a free guide containing steps to create customizable Snapchat geo filters and lenses and tips on how to use them to promote your business. And according to Snapchat user statistics collected in 2018, teenagers in the U.S. use YouTube more, followed by Instagram, Snapchat, and then Facebook. In addition, according to Snapchat statistics for 2020, Snapchat users spend an average of 30 minutes per day on the application. As of June 2020, an average of 238 million people daily use Snapchat. According to the statistics of Snapchat users, collected by Pew Research Center in 2019, 24% of Americans reported that they used Snapchat. As of July 2020, the U.S. had more than 101 million users of Snapchat.