Their Videos – A Livestream survey found that 80% of

A Live and, and 82% prefer live video over social media. While Facebook Live and YouTube Live are great ways to reach a broad audience, some brands may find even more engagement if they also deliver their content on more niche platforms that are closely tied to their audience. Successful video content is planned in advance, not 100% “out of the box.” “If you make sure the main points of the discussion are well-written, you’ll avoid awkward pauses in your presentation and keep your audience’s attention,” says Dr. L. L. L., a video producer. However, one of the challenges of broadcasting a live physical event is managing the ticketing and sales process, since event organizers tend to be reluctant to broadcast their event for free via social media. In addition, live content is less likely to feel “overproduced” compared to other marketing content. Well executed live content makes your brand more real and accessible to your target audience, and allows you to introduce yourself to more people than ever before. Live video is becoming an increasingly popular way to consume online content, and the numbers prove it. By regularly incorporating streaming content into your marketing strategy, you can create strong brand awareness, leading to a significant increase in revenue. Live video content, in particular, is gaining popularity and is a video trend that all brands should consider. Has your brand already put your video content online? If not, there’s never been a better time to do so. In a recent phone interview with Vlad Rigenko, founder and CEO of Dood Live Stream, “he” explained, “A big part of the appeal of live streaming is that it helps connect the physical and virtual worlds. With a growing audience eager to consume live content, brands naturally have a lot of opportunity in a wide range of niche markets. Live content is a compelling and effective strategy for expanding your brand in today’s virtual world. Given the current challenges in managing live events, business owners and event planners have decided to integrate live video. The same is true for events,” Elliott says. ViewStub is hosting its own hybrid event this summer called EventNEXT, a one-day conference designed to teach event planners how to scale events around the world. In general, live video content should be aimed at informing or entertaining while on the job.