The document itself defines the purpose scope and problem

The document itself defines the purpose, scope and problem of the project. Writing the perfect creative briefing is important because it is the essence of a great marketing and advertising campaign or project. And in creative briefing, it is essential, especially if the client has forgotten something or asked for something that interferes with the solution of the problem. The first step in a creative project is to create a guide that defines the objectives and specifications of the client and designer based on information from preliminary discussions to determine expectations. The creative charter is the starting point from which all decisions and movements made during the project must be aligned, which means that it is also a kind of “living” document. It should be close to the heart of your creative team and excite them so much that they are obsessed with solving their client’s problem. But writing a big creative letter is not easy – you need skills, knowledge of what it takes to influence the right income and the ability to ask the right questions. Great creative reports have a key function: they inspire your creative team to develop the brightest and most effective communication response to solve a particular problem. This document should clarify all aspects of the project, objectives and even the timeline for all stakeholders – writersers, developers and, most importantly, the client. Askquestion question to go beyond what the client thinks is the problem or pain “she” feels to understand the central problem. How will your client measure the success of what you have done? What measures show that you have moved the needle and achieved “your” goal? Before you begin, set SMART goals so that everyone knows what is really important: getting results for the client. This means that you need to understand what you want buyers to feel during the decision-making process and after buying what you have sold. The letter should confirm to the customer that you understand their problem and that you have a strategy to solve it. In addition, by reviewing these competitors, your team can refine the brand differentiation factors and surface them in the final project.