Strategy Workshop | – The strategic workshop “Branding

The strategic workshop “Branding 4 0 Business 4. 0″ is the only fully integrated framework for branding, marketing, communication and cultural transformation in the marketplace. Management teams face increasing challenges to lead in a world where the boundaries between the marketplace, the workplace, the community and the environment have been blurred; a world where branding and marketing interact with talent and human capital, and all of this interacts with the employee and customer experience, as well as finance, operations, supply chain, compliance and more. The strategic workshop “Branding 4. 0 Enterprise 4. 0” is a one-day workshop that helps teams gain a clear vision of what priorities to set, where to focus and what to say to internal, market and ecosystem audiences at the right time. Our collaboration in the strategic workshop “Branding 4.0 Business 4.0” leads to these answers and a bigger future for your brand. If you find our brand strategy and brand management very interesting and want to get to know you and your marketing or management teams better, we can tailor a learning and development engagement for you. We focus on sharing knowledge that stimulates reflection, encourages high-level conversation on brand strategy and management and strengthens the community of marketing professionals. We design your workshop; it is based on our basic proprietary framework, but we fill the workshop with relevant and specific content based on preliminary work to shorten discussions, reveal assumptions and keep common and competitive perspectives in the eyes of the audience. We also offer an individual coaching version of “The Branding 4. 0 Business 4. 0” workshop for executives who wish to use this knowledge for their own development and performance. The brand and the company have become inseparable; a new model and mental framework is needed to thrive in this new reality where reputation management, social responsibility and sustainability considerations are no longer a single function. CEOs and their immediate teams have the perspective and strategic direction needed to make the most of this workshop. With organizational purpose as the foundation and social impact and financial results as balanced objectives, a new brand architecture is needed to guide integrated marketing and communication. Branding Strategy Insider helps executives and marketing professionals build strong brands. BSI is a division of The Blake Project, a leading brand consulting firm based in the United States and serving marketers around the world. We provide a summary of the decisions made at the workshop with recommendations for action. Participants also play a business simulation game to prepare for activating strategy within the organization. In some cases, it may be beneficial for other executives and managers to participate in a workshop.